Jo Becker

Writing

Stories and advice about pursuing the things that are important to you.

Posts in ENJOYING BUSINESS
CONSUME CONTENT TO CREATE CONTENT

“Totally anecdotally, I have witnessed engagement rates drop across social media when those in charge, those defining the strategy, simply do not use or understand what constitutes 'ideal content' for the audiences on those platforms. They themselves don't browse, follow successful accounts, SEE what is working. They focus on their brand, rather than their audience's expectations of a platform, and their content strategy reflects that.”

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HOW QUICKLY CAN YOU START A BUSINESS?

“Rather than setting up a business in under two weeks (I can't believe we achieved that!!), I spent several months slowly developing the ideas behind Be Stubborn, and a couple of months working through the offerings, feasibility, opportunities, risks, gaps etc, before even starting to build the website. I kept refining and simplifying and improving. Maybe a little too much, maybe I should have launched sooner. But I loved the process.”

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