Jo Becker


Stories and advice about pursuing the things that are important to you.


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Just a quick word of encouragement today, about writing and creating content.

I don't know about you, but following a bit of a brain-dump, I have a whole list of ideas of things I'd like to write about a share. And everyday a new idea pops into my head, and the list keeps on growing. It's great, and exciting, but that ever-growing list is a bit overwhelming. Not to diminish it, but I kind of feel like I understand writers block in a very small way! Sometimes I find it hard to translate these ideas into actual, valuable content. 

get busy writing

I've been writing in some form or another for most of my adult life, producing content for blogs, mailings, businesses, and within my marketing career. Once I have the idea and a few notes, I can often bash something out, then refine it over the next few days until it is something I am happy with. But the hardest thing? Starting. Even when I have the idea. Even when I have notes. Even when I know what I want to say. I just wish someone could poke a magic wand into my brain and extract the words in one easy swoosh.

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creating your content

Unfortunately, life is not like Harry Potter, and we just have to do the work. So here's my thee-step tactic, which seems to work:

  1. Aim to write one thing per day. Even if it's only an Instagram caption. I'll feel like I've accomplished something awesome if I just write one thing per day.

  2. Write that thing first. 'Eat The Frog'. Then not only is it over and done with (because often the more I think about it, the more mammoth a task it seems to be), but I get to have that awesome feeling all day! Very motivating.

  3. FORCE YOURSELF TO SIT DOWN AND WRITE! Open up a document with your 'idea' or title ready to go, and just start typing or scribbling. You'll be amazed at how the words start to flow when you just make a start.


And my top tip? Keep it informal, rather than creating the perfect first draft.

I manage my editorial calendar in Asana (and I'll share more about that one day); I have a list of ideas / titles as individual tasks, and I just open one up in the morning and start typing. For some reason, writing it as a 'comment' in my task rather than in Squarespace, feels less pressured. This feels like a scribbly, easy draft, and as such I can just let the words flow before refining and setting it up for the website.

Obviously I try not to beat myself up on the days where I don't accomplish this. And some days I am in the zone and bash out two or three or more pieces of content. And sometimes, the blog post or resource or mailing I am writing requires a lot more consideration, time and work. But mostly... overall... I am doing the work. Let's get this done!

What works for you? How do you avoid content overwhelm?


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